Pontus Group, founded in 1999 by Pontus Frithiof, has developed into a dynamic group with 12 prominent businesses. Among the wholly owned units are the acclaimed La Tour Le Bar in the DN building, as well as Pontus Catering, Event & Arena, which offers top-tier food and drinks at Nacka Strand Möten & Event, Fabriken by Pontus Frithiof, and at Bro Hof by Pontus Frithiof, which will open in spring 2025. Pontus Group operates American Express' two exclusive lounges, Platinum and Centurion, at Stockholm-Arlanda Terminal 5. Since 2015, the collaboration with restaurateur Thomas Dahlstedt and the Nordrest group has expanded with La Girafe Arlanda and Little Italy by Pontus Frithiof, which opened at Arlanda Terminal 5 in 2024. Additionally, Pic Poc is operated at the AC Marriott Hotel Stockholm. In 2025, La Girafe will be launched in Uppsala. Pontus Group continues to set the standard for gastronomic excellence and unique dining experiences.

SpoilConcept’s assignment for Pontus Frithiof’s operations within the Pontus Group, has been ongoing since 2016 - a faithful partnership in communication and PR for the company, all the restaurants and the restaurateur and his ventures through personal PR. SpoilConcept has covered and curated countless news, activations and restaurant openings nevertheless, every single project is handled with care and attention to detail.

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